Joma Jewellery debuts first lab-grown diamond collection

Joma Jewellery has announced the launch of its first ever laboratory-grown diamond collection, priced at £34.

The collection pairs silver-plated jewellery with a charm set with a laboratory-grown diamond. Each design features a sentiment such as milestone birthdays, ‘Wonderful Mum’, ‘One In a Million’ and ‘Friendship’.

Katie Loxton, creative director and co-founder of Joma Jewellery, said: “We’re so excited to offer something truly innovative in the market that hasn’t been seen before. Fundamentally, this collection is about making diamonds accessible to everyone without compromising on quality.

“We believe everybody deserves a diamond and by putting a Laboratory Grown Diamond onto a silver-plated bracelet, it’s our way of creating the most luxurious, beautiful gifting experience at an affordable price point. That’s the most exciting part of what we’ve done in creating this collection!’

Joma Jewellery is a British jewellery gifting brand founded by husband-and-wife team Geoff and Katie Loxton, launched in 2007.

The brand’s best-selling style is its A Little bracelet collection which is available with prices starting from £16, with all pieces designed and personalised in the UK.