Pandora launches new Talisman and Minis charm collections

Jewellery brand Pandora has unveiled two new collections, Pandora Talisman and Pandora Minis, which update its signature charms with “contemporary” designs and “symbolic” motifs.

The Pandora Talisman collection features 12 engraved medallions inspired by ancient coins. 

Each piece carries Latin inscriptions, including amor vincit omnia (‘love conquers all’) and per aspera ad astra (‘through hardships to the stars’). 

The designs are made in recycled sterling silver, gold plating and mixed metal finishes, and include motifs such as arrows, stars and celestial icons.

Meanwhile, Pandora Minis introduces 16 smaller-scale versions of the brand’s classic charms, featuring designs such as suns, moons, butterflies and hearts. 

The charms are designed to be worn individually or layered on necklaces and bracelets.

The collections are intended to broaden Pandora’s jewellery offering beyond traditional charm bracelets. 

The launch is supported by a global campaign, “words to live by”, running across online, social media, print and digital platforms. Both collections are now available in Pandora stores and online.

Berta de Pablos-Barbier, Pandora’s chief marketing officer, said: “Rooted in ancient traditions, medallions have been treasured as signs of protection, identity and belief. With this new collection, we reimagined Talisman with a modern sensibility for the style of today. The new Minis charms bring a fun twist on our classic charms with more opportunities to mix, match and style.”