Pandora appoints Berta de Pablos-Barbier as new CEO

Pandora has appointed its current chief marketing officer Berta de Pablos-Barbier as its new chief executive officer.

The news comes after the group announced the retirement chief executive Alexander Lacik in March 2026

Lacik, who has led the Danish jewellery company since 2019, will step down at the firm’s annual general meeting on 11 March 2026 after almost seven years in the role. 

De Pablos-Barbier, who joined Pandora in November 2024, will take over as president and chief executive.

The Spanish executive has previously held senior roles at Moët and Chandon, Dom Perignon and Mercier, part of luxury group LVMH, as well as Mars Wrigley, Lacoste and Boucheron. 

She joined Pandora to oversee brand repositioning under the company’s “Phoenix” growth strategy, with a focus on expanding its jewellery range and marketing innovation.

Since 2019, Lacik has overseen a turnaround of the business, launching the Phoenix strategy and shifting Pandora into a full jewellery brand. Under his leadership, revenue has grown 45%, while its workforce has expanded from 24,000 to 37,000. The company is now ranked among the world’s 100 most valuable brands and 50 most sustainable companies.

Peter Ruzicka, chair of Pandora’s board of directors, said: “She is a visionary leader with great analytical skills and a perfect mix of experience from top brands across luxury, fashion and fast-moving consumer goods. She is the right person to lead our continued growth, and I am pleased that we can maintain strategic focus and momentum during this smooth and orderly leadership transition.”

De Pablos-Barbier added: “I am honoured to take over as CEO after Alexander next year. Even though we are the largest in our industry, Pandora still holds significant untapped potential, and I am excited to work with our amazing organisation and lead the company in this next chapter.”

Lacik concluded: “After more than 30 years leading global brands and seven years in charge of Pandora, the time has come for me to retire and spend my energy elsewhere. Leading Pandora has been the greatest experience of my professional life, and I am extremely proud of the results we have achieved. 

“While it is hard to leave, I am very pleased that I can pass the baton to Berta’s safe hands. We have established Pandora as a leading global consumer brand, and with her at the helm I am convinced that the company will continue its rise.”