Katie Loxton and Joma Jewellery to open dual-concept store at centre:mk

Katie Loxton and Joma Jewellery are set to open a joint store at centre:mk in Milton Keynes later this year, marking the brands’ first regional retail location and third UK site.

The 2,357 sq ft unit will feature both brands under one roof, each with its own entrance, and will offer a combined retail experience centred on personalisation.

Customers will be able to have handbags, accessories and home fragrance items embroidered or monogrammed in-store for same-day collection.

Joma Jewellery will also introduce a new concept allowing visitors to book one-hour sessions to design their own bracelets, selecting beads and charms that reflect their personal stories.

Centre director Kevin Duffy said: “The jewellery and accessories categories perform extremely well here at centre:mk and the arrival of Katie Loxton and Joma Jewellery will give our guests even more choice across our dynamic retail line-up. Being chosen to host their third UK store and first in the region reinforces our position as a prime regionally dominant centre.”

Katie Loxton, co-founder and creative director of both brands, added: “The signing of the new flagship store at centre:mk represents a significant milestone in our UK expansion. We’re committed to providing personalised, unique and affordable jewellery and accessories that capture memories, with a focus on quality and bringing joy to every customer.”

The two brands will join a line-up that includes Oliver Bonas, Beaverbrooks and The White Company.

The centre’s Love Local Hub, which supports small businesses, has also drawn strong interest from independent retailers, underlining growing demand for gifts and accessories in the area.