De Beers has announced that Wesley Tucker will step down as chief executive of Tracr and leave the business at the end of February 2026.
Tucker joined De Beers Group in 2021 as head of digital transformation before becoming chief executive of Tracr, the group’s blockchain-based diamond traceability platform.
During his tenure, Tracr developed from a pilot project into a widely used industry platform.
Story Stream: More on Tracr
More than four million diamonds have been registered on the system, which has appeared three times on the Forbes Blockchain 50 list.
His period in the role also saw Tracr expand through partnerships with the Gemological Institute of America, Sarine Technologies and a number of manufacturers, suppliers and retailers.
The platform introduced features supporting lifecycle provenance, including country-of-origin certification for polished diamonds above 50 points sourced from De Beers Group.
Paul Rowley, executive vice-president of diamond trading at De Beers Group, said: “With Tracr now past its formative stage and accelerating into its scaling phase, this is a natural point for Wes to step back after very successfully guiding the platform through its foundational journey.”
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