Sister-founded jewellery brand Livetta launches in UK

Livetta, a jewellery brand founded by two sisters, has launched in the UK with a focus on producing “versatile” pieces intended for everyday use rather than occasional wear.

The brand’s collections are designed to be worn across different settings, including work, social occasions and evenings, with an emphasis on “simple styling and accessible pricing”. 

Livetta said its approach is aimed at customers looking for jewellery that can be worn regularly and integrated into daily routines.

The founders left corporate roles to establish the business, citing a desire to build a family-led brand rooted in personal connections. 

The designs draw inspiration from jewellery worn by previous generations, particularly pieces passed down within their family.

The sisters stated that this influence has shaped a design approach that “blends contemporary aesthetics with traditional forms, reflecting a preference for longevity over trend-led styling”.