Neve Jewels Group appoints Christoffer Sellin as CEO

Neve Jewels Group, owner of Austen and Blake, Diamond Factory and Sacet, has appointed Christoffer Sellin as chief executive officer. 

Sellin joins the UK-based group following a tenure as chief commercial officer and board member at Brompton Bicycle. 

His professional background includes 18 years with the H&M Group, where he served as managing director for COS, overseeing European retail and e-commerce operations. 

In his new role, Sellin is responsible for strengthening operating discipline and scaling the group’s centralised operations across its three primary jewellery brands, including Diamond Factory, Austen and Blake and Sacet. 

Neve Jewels Group said: “As we continue to expand the multi-brand, multi-market presence with a strong omnichannel model and centralised operations, Christoffer’s leadership will be pivotal in shaping our next phase of growth. He will focus on strengthening operating discipline, accelerating execution, and enabling scalable, sustainable growth while preserving the values and craftsmanship that define Neve.

“At Neve Jewels Group, our strength lies in our people, our culture, and our commitment to excellence. We are delighted to welcome Christoffer Sellin to the leadership team and look forward to the impact his leadership will have across Neve Jewels.”