Astrid and Miyu opens first Los Angeles store

British jewellery brand Astrid and Miyu has opened its first West Coast retail location in Los Angeles. 

The storefront, situated on Abbot Kinney Boulevard in Venice, follows the opening of two previous US sites in New York.

The brand was established in 2012 by Connie Nam and is headquartered in London. The new Los Angeles site includes the company’s standard retail services, such as professional piercings, permanent jewellery welding, and fine-line tattoos.

The expansion forms part of a wider growth strategy for the jewellery company in the US market. 

The Abbot Kinney store opened on 7 April 2026, and features in-house designed collections in a dedicated retail space.

Connie Nam, founder and chief executive of Astrid and Miyu, said: “Los Angeles has always felt like a natural next step for Astrid and Miyu, it’s a city that celebrates individuality and self-expression, which directly aligns with our community.”

“For us, retail has always been about more than just selling jewelry, it’s about creating an experience where customers can really connect with the brand, discover pieces in a personal way, and make lasting memories.”

Nam added: “Opening our Abbot Kinney storefront allows us to bring that immersive, community-driven experience to the West Coast, and we’re so excited to continue growing with our US customer base.”