Mejuri named Positive Luxury jewellery brand of the year

Mejuri has been named jewellery business of the year at the Positive Luxury Awards 2026. The brand secured the title ahead of fellow nominees Boodles, Brilliant Earth, and Monica Vinader.

The award recognises luxury businesses that implement sustainable practices across the jewellery and watch industry. 

Judges focused on ethical sourcing, social responsibility, and the use of innovative materials within the design process.

Mejuri was praised for its focus on transparency and industry-wide collaboration. The brand has positioned itself as a leader in transforming luxury standards by sharing responsibility for environmental and social impacts.

Noura Sakkijha, chief executive and co-founder of Mejuri, said: “Since the beginning of Mejuri, I’ve been inspired and motivated by the potential to create positive change within our community and the environment. I am thrilled that Mejuri is listed as a leading changemaker working to transform luxury for the better.

“This recognition is not just an acknowledgement of what we’ve achieved so far, it signals our continued commitment to learning, growing, and driving meaningful impact across our industry.”

Ben Massey, chief executive of the National Association of Jewellers, added: “Mejuri’s recognition as Positive Luxury Jewellery Brand of the Year 2026 reflects a truly standout entry, one that demonstrates industry leadership. Rather than focusing solely on in-house achievements, Mejuri has set a new standard by championing collaboration, transparency, and shared responsibility.”