ValuCert appoints Judith Lockwood as strategic industry advisor

ValuCert, a digital platform that allows jewellers to create records of jewellery and watches for ownership, valuation and insurance purposes, has appointed industry veteran Judith Lockwood as strategic industry advisor.

Lockwood brings over 30 years of experience in the industry, recognised for her roles across retail, distribution, manufacturing and branding. As founder of Mesmeric Distribution and supplier director at the Company of Master Jewellers, she is well positioned to support the platform’s efforts to enable jewellery and watch retailers to strengthen their relationships, improve asset documentation and discover new revenue opportunities.

The company is working with insurance providers to connect documented assets with specialist cover, reporting “strong results” from early partnerships.

Lockwood said: “Throughout my entire industry career, it’s always been important to me to bring something new and relevant to retailers. What I immediately understood about ValuCert™ was that it addresses so many current, multi-industry challenges simultaneously. It gives immediate client re-engagement and relationship building, operates alongside their existing retailer systems, tidies up retailer documentation standards, creates entirely new opportunities for recurring revenue and is simple and easy to use.

“For many years, the industry has talked about customer retention, returning footfall and lifetime customer value. ValuCert provides a practical, scalable and commercially compelling way of achieving both.”

Christopher Stoner, founder of ValuCert, said: “ValuCert was born out of frustration. For years, I watched retailers sell high-value jewellery and watches, only to lose visibility of those assets almost immediately afterwards. In today’s digital world, that simply doesn’t make sense.

“Judith understands the challenges and opportunities facing our industry better than almost anyone. Her experience, insight and network will be invaluable as we continue to grow.

“Every valuable asset creates future opportunities, whether that’s insurance, servicing, repairs, valuations, remodelling, upgrades, replacement purchases, probate work or resale. Yet much of that opportunity is currently lost across the industry.”