Buccellati unveils Serenissima high jewellery collection

Buccellati has unveiled ‘Serenissima’, a new high jewellery collection, along with an accompanying advertising campaign to launch in Paris in 2026.

The Italian luxury house brand is widely known for its ‘no untouched gold’ philosophy, meaning every piece is engraved to imitate specific materials such as silk, tulle and Venetian lace. It is also renowned for its use of unusual gemstones and its consistent Middle Ages theme.

The campaign was photographed by Nathaniel Goldberg, featuring Argentine designer and artist Conie Vallese. The collection is inspired by Venice, specifically the lace-making tradition of the city of Burano, a needle-making technique dating back to the 16th Century.

The jewellery demonstrates the brand’s Renaissance-inspired goldsmithing techniques, including the modellato engraving technique, reflective settings achieved through colpi di lucido and invisible details attained by the rigato engraving technique.

The brand says the use of black and white photography across the campaign represents the flexibility, lightness and craftsmanship of the collection.

Andrea Buccellati, creative director, said: “With Serenissima, we wanted to capture the soul of Venice, its magic and its millennia-old history. Each jewel is a fragment of this extraordinary city, a tribute to its light, its art that has shaped entire eras and its ability to enchant.”

He added: “It is a dialogue between our goldsmithing tradition and the eternal beauty of Venice, an expression of our passion for excellence and art that merges with the splendour of the Serenissima Republic.”

The collection includes new high jewellery pieces such as necklaces, earrings and bracelets, all crafted in yellow and white gold, set with diamonds.