Diamonds Factory opens new store in Trinity Leeds

Diamonds Factory has opened a new store at Trinity Leeds shopping centre following strong demand at its existing Leeds showroom.

Located on the first floor in the former Love Aroma unit, the site offers an expanded selection of jewellery across a larger floorplate.

The new store will offer Diamonds Factory’s range of custom-designed engagement rings and jewellery, including traditional solitaire styles alongside more contemporary and alternative collections. Customers will also be able to access private consultations and design guidance. The new store follows the success of Diamonds Factory’s Leeds showroom, which opened last summer and quickly attracted strong customer demand.

The company said the showroom’s performance had prompted it to expand its presence in the city with a larger store at Trinity Leeds, offering customers a wider product range and an enhanced retail experience.

Darragh Duggan, regional sales manager at Diamonds Factory, said: “Following a hugely successful first year trading in Leeds, the opening in Trinity Leeds marks another milestone for the business as we continue to expand.

“Originally launched as a showroom concept last summer, the Leeds location quickly exceeded expectations, helping establish the city as a standout location for us.

Duggan added: “The showroom’s success made the decision to invest further in the location easy. The new store has been designed to elevate the customer experience, offering a larger retail space, an enhanced product selection and a more immersive environment for exploring the latest collections. Located in the heart of Leeds, the store combines premium styling with a welcoming atmosphere, reflecting both the brand’s ambition and the city’s energy.”