Pandora appoints André Branch as president of its North America cluster

Jewellery manufacturer Pandora has appointed André Branch as president of its North America cluster, leading one of the brand’s largest and most important growth markets.

Branch will join the business on 15 August 2026, succeeding Luciano Rodembusch, who departed in February. In his new role, Branch will lead Pandora’s next phase of growth within the region, with a focus on strengthening customer engagement, expanding the brand’s reach and unlocking further growth opportunities across North America, which remains a key strategic market for the company.

Branch brings over two decades of senior leadership experience across global consumer, beauty and lifestyle brands, joining the business from his position of chief executive officer at R.E.M. Beauty. Prior to this, he worked with companies internationally such as Estée Lauder, L’Oréal, Diageo and Kraft Heinz.

Massimo Basei, chief commercial officer of Pandora, said: “André is a highly accomplished commercial leader with a strong track record of driving growth across global consumer businesses. His ability to combine strategic clarity with disciplined execution makes him exactly the right person to lead our North America business and drive the next phase of growth in the region.”

Branch said: “I am excited to take on this role and build on Pandora’s strong position in North America. The region holds significant opportunities, and I look forward to working with the team to further strengthen execution, deepen customer relevance and drive sustainable growth.”