Bucherer features signature diamond collections in Christmas campaign

Bucherer Fine Jewellery has unveiled its new Christmas campaign featuring a selection of its signature diamond collections for the festive season.

The Inner Fire range features contemporary pieces defined by simple forms and a mix of diamond cuts. 

Meanwhile, Baguette Love uses geometric settings and clean lines, and Toi and Moi pairs two contrasting stones as a representation of balance and connection. 

Completing the collection are Bucherer’s The Stretchy Tennis Bracelets that are designed without clasps, creating a continuous line of gemstones. Each bracelet is set with carefully sourced gemstones.

Founded in Lucerne in 1888, Bucherer Fine Jewellery is recognised for its expertise in sourcing rare diamonds and coloured gemstones.

Bucherer said: “Christmas is a celebration of love and emotion, a time to cherish closeness, share heartfelt gestures, and honour what truly endures. Amid fleeting trends and passing moments, diamond jewellery stands as a timeless symbol of meaning and devotion. 

“It represents a promise of togetherness, a declaration of love, and a lasting reminder of what is eternal. The collections from Bucherer Fine Jewellery capture this spirit with grace and brilliance.”