Goodman Bros adds Nina Wynn Piercing Jewellery to its offering

Goodman Bros, the UK jewellery services and brand distribution company, has added Nina Wynn Fine Piercing Jewellery collection to its portfolio. 

The range features 9ct and 14ct solid-gold designs set with natural gemstones, intended for long-term wear.

Designed by third-generation jeweller Nina Wynn, the collection includes flatback studs, seam rings, clickers, cuffs and hoops. 

It also incorporates the brand’s Magic Post mechanism, which allows certain earrings to be converted between styles.

The pieces have been developed over seven years, during which the brand refined its threadless pin technology using multiple alloy formulations. 

The resulting construction aims to address durability issues common in piercing jewellery.

Goodman Bros will provide stockists with merchandising guidance and ear-curation training. 

The company said the collection is suitable both for retailers who offer piercing as a post-healing upgrade and those who do not, due to rising demand for curated fine-jewellery looks.

The Nina Wynn Fine Piercing Jewellery collection will be distributed exclusively in the UK and Ireland by Goodman Bros.

Tammy Keys-Transfeldt, sales director at Goodman Bros, said: “We’re seeing increasing demand from customers looking to move from basic studs to solid-gold designs with natural stones,” she said. “Our focus is on supporting retailers with training that helps teams curate and style piercings, whether or not they offer piercing services in-store.”