Graff unveils new Tilda’s Bow collection

Graff has launched its latest campaign for the Tilda’s Bow collection, featuring diamond necklaces, earrings, bracelets, rings, and timepieces. 

The new designs include a white gold suite embellished with over 22 carats of diamonds.

The bow silhouette has featured in the brand’s designs for more than 50 years, and the collection features various sculptural forms, including layered loops and intricate knots set with pear-shaped and baguette-cut stones. 

A high jewellery suite in the collection incorporates oval fancy intense yellow diamonds contrasted with more than 560 white diamonds.

The campaign, which was shot by Liz Collins in London and features models Rosalieke Fuchs and Xinyue Guo, launched across the brand’s channels on 16 February 2026.

Founded by Laurence Graff in 1960, the company continues to operate as a family business under the leadership of chief executive Francois Graff. 

The London-based house operates more than 70 stores globally. Its history includes the cutting and polishing of notable stones such as the 302.37 carat Graff Lesedi La Rona and the Graff Venus.

Anne-Eva Geffroy, design director, said: “We are endlessly inspired by the silhouette and sentiment of Tilda’s Bow, and so our designs continue to grow and evolve with new high and fine jewellery interpretations, from classic forms and outlines to sleek and contemporary expressions, as well as creations set with rare yellow diamonds and gemstones.”