Lark and Berry launches fine jewellery advent calendar

Jewellery brand Lark and Berry has introduced an advent calendar that allows customers to pair fine jewellery with digital messages.

The 12 Days of Christmas Advent Calendar, available from 1 November, contains up to £85,000 worth of jewellery. 

Each piece includes a QR code that can be linked to a recorded video, voice message or written note from the buyer.

According to Lark and Berry, the product was designed to create a “personal connection between the giver and recipient by associating each jewellery item with an accompanying message”.

The calendar is presented as a box with 12 compartments, each containing one jewellery item. 

Buyers can choose from three collections priced at £3,500, £8,950 and £79,450, or design their own version. Options include stylist guidance and tools for adding digital content.

Founded in 2018, Lark and Berry produces jewellery using cultured rather than mined diamonds and plants trees for every purchase. The advent calendar will be available globally through the website.

Svetlana, head of retail and customer experiences at Lark and Berry, said: “We know people buy fine jewellery because it holds special meaning. What we’ve created is a way to ensure that meaning is never forgotten.”