Responsible Jewellery Council launches first global retail campaign

The Responsible Jewellery Council (RJC) has launched its first retail campaign to help members promote sustainability and responsible business practices to consumers worldwide.

The campaign, branded under the hashtags #LoveResponsibleJewellery and #LoveResponsibleWatches, provides retail members with communication kits for use in stores and across social media.

To coincide with the launch, the RJC will hold an online workshop for members on 18 September to introduce the campaign and offer guidance on how to use the materials in different markets.

The initiative forms part of the council’s wider mission to promote responsible practices across the global jewellery and watch supply chains.

Dave Meleski, RJC chairman, said: “This is a milestone moment for the RJC. Our retail members are the direct connection to consumers.

“By putting them at the centre of this campaign, we are strengthening their ability to communicate the values of trust, responsibility and sustainability. The RJC COP, COC and LGMS standards communicate these same values, ensuring they are embedded across the entire supply chain.”

John Hall, RJC interim executive director, added: “The #LoveResponsibleJewellery and The #LoveResponsibleWatches campaign is about trust. We want people to know that when they shop with an RJC member, they are supporting an industry committed to making a positive difference for communities, for the environment, and for future generations.”