Tiffany partners with Frieze London for Artist-to-Artist showcase

Tiffany has been named as the first brand partner for Frieze London’s Artist-to-Artist programme, which returns to the capital later this month.

The initiative will present six solo exhibitions at the contemporary art fair, each selected by an established artist to spotlight emerging talent. Frieze London runs from 15 to 19 October in Regent’s Park.

The 2025 edition will feature Ilana Harris-Babou, chosen by Camille Henrot; Katherine Hubbard, selected by Nicole Eisenman; René Treviño, nominated by Amy Sherald; Neal Tait, backed by Chris Ofili; T Venkanna, chosen by Bharti Kher; and Ana Segovia, selected by Abraham Cruzvillegas.

Frieze London said the partnership aims to highlight the importance of peer support within the art world and to provide exposure for new artists to collectors, curators and gallerists attending the fair.

Tiffany has a long history of working with artists, including commissioning window displays by Gene Moore in collaboration with figures such as Robert Rauschenberg and Jasper Johns.

More recent projects have involved works by Damien Hirst, Vik Muniz and Rashid Johnson, with loans of pieces by Pablo Picasso and Andy Warhol also displayed in stores.

Founded in New York in 1837, Tiffany operates more than 300 shops worldwide and employs about 14,000 people.

Frieze, which launched its magazine in 1991, runs seven major international fairs including in London, New York, Los Angeles and Seoul.