Tracr appoints new CEO

Tracr has announced Jillian Wolk as its incoming chief executive officer, who will start on 1 May.

Stationed in New York, Wolk will collaborate closely with Tracr’s international team and stakeholder network.

She joins the De Beers-operated diamond tracking platform having held several senior leadership positions within the jewellery, luxury and technology industries.

Most recently, Wolk served as vice president of growth and strategic initiatives at GIA, where she shaped new services, pushed multi-stream revenue expansion, refined commercial strategy, supported major sector grading initiatives and already worked with Tracr.

Earlier in her career, She worked as vice president of business operations at Swarovski US, where she was in charge of various business lines and headed large-scale operational and brand projects across the Americas.

Wolk’s background spans commercial leadership, legal and governance knowledge and technology‑fueled innovation, which Tracr said has prepared her to create “trusted, scalable traceability solutions” for the diamond industry.

Her appointment comes after Wesley Tucker stepped down as CEO at the end of February, after guiding the business through its initial and expansion phases.

Paul Rowley, executive vice president of diamond trading at De Beers Group, said: “Jillian brings a strong combination of industry knowledge, commercial leadership and strategic insight. Her insights across jewellery, technology and governance, together with her background working with Tracr, provide her with a wealth of valuable experience to lead the business into its next phase.”

Wolk added: “I am honoured to be joining Tracr and help shape its future as a vital storytelling tool for the diamond industry. With its leading technology platform and industry network, Tracr has an increasingly significant role to play in supporting trust, transparency and confidence across the diamond industry. I look forward to working with the team and industry partners as the platform continues to develop and scale.”

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