Astrea London unveils second Sarah Jessica Parker collection

Astrea London has announced the launch of a second jewellery collection with global creative director Sarah Jessica Parker later this year.

The new Sarah Jessica Parker collection follows the success of Parker’s debut range and comes as consumer demand for luxury lab-grown diamonds continues to rise. The announcement coincides with a strong first half for the business, with sales doubling to £1.5m during the first six months of 2026.

The company expects to more than double annual revenues this year after surpassing £1m in 2025 and is targeting turnover of over £5m by 2027. Alongside its commercial growth, Astrea London has expanded its international footprint with a new boutique in Paris following openings in London and Dubai, while its first New York flagship is due to open later this year.

The business has also broadened its product offering with a men’s diamond collection created in partnership with global ambassador Maro Itoje. The luxury jeweller further strengthened its reputation earlier this year with the sale of its 326-carat French Riviera Necklace, valued at approximately £240,000.

Nathalie Morrison, founder and chief executive, said: “We have had a record first six months and are set to more than double sales this year. In just two years, Astrea London has evolved into a global luxury brand and a leader in lab-grown diamonds.

“While the market is still in its infancy, the opportunity ahead is enormous, from new flagship stores in the world’s leading luxury capitals to new ambassadors, exclusive collections and the continued evolution of men’s diamond jewellery. This year we are also expanding our bespoke atelier service across every store, allowing clients to create the diamond or jewellery piece of their dreams, regardless of shape, size or design.”

Parker, global creative director of Astrea London, added: “When I joined Nathalie, I began a journey of discovery with lab-grown diamonds. Two collections later, with boutiques in Dubai and now Paris, I believe we’re still only at the beginning of an exciting new chapter for luxury jewellery. It has been, in every sense, a dream come true.”