Beaverbrooks expands Loupe boutique into Sheffield

Jewellery brand Beaverbrooks has announced the expansion of its Loupe boutique into Sheffield, joining existing locations in Milton Keynes, Croydon and Preston.

The family-owned jeweller launched Loupe in 2022 as a standalone luxury concept. The Sheffield site will join existing boutiques in Milton Keynes, Croydon and Preston.

The retailer specialises in luxury watches, fine jewellery and diamonds, combining physical boutiques with an online shopping platform and is home to designer brands including Rolex, Omega, Tag Heuer and Tudor, as well as its own fine jewellery collections and brands.

In a Linkedin post, Beaverbrooks said: “We’re excited to announce that we’ll soon be opening our fourth Loupe boutique in Sheffield! Launched in 2022 and part of The Beaverbrooks Group, the Loupe brand brings a fresh approach to the luxury watch and jewellery sector, offering a highly personal and immersive experience that we know is incredibly important to clients purchasing luxury pieces.

“This investment marks an exciting milestone for The Beaverbrooks Group, building on over 107 years of passion, experience and expertise as we open our fourth boutique this summer.”

The jeweller also suggested that further developments are in the pipeline, adding that new brand partners may join the boutique’s roster.

The business has more than 100 years of heritage and operates dozens of Beaverbrooks stores across the UK.