Goldsmiths expands Harlequin Watford store

Goldsmiths has more than doubled the size of its showroom at Harlequin Watford from 1,528sq ft to 4,840sq ft, increasing its footprint by 217% and introducing its latest hybrid retail concept.

The enlarged showroom features expanded branded areas for Rolex, Tudor, Tag Heuer, Breitling, Longines and Tissot, alongside new jewellery spaces for Roberto Coin and FOPE.

Located alongside jewellers Swarovski and Ernest Jones, the new store forms part of Harlequin Watford’s strategy to attract premium retail brands and enhance its luxury offer.

Harlequin Watford, which is owned and operated by SGS UK Retail, said the expansion follows the recent signing of JD Gyms, which is set to open a 30,000sq ft regional flagship at the centre.

Robert Jewell, managing director of asset management at Pradera, said: “A brand such as Goldsmiths more than doubling in size at Harlequin demonstrates the unrivalled value they see in being at the centre. The retailer’s international, revered reputation reflects the quality we constantly seek to deliver and signals that Goldsmiths has chosen to expand at Harlequin not only out of necessity due to high sales, but because it recognises the destination’s prime position in the retail market. We are committed to taking measures to ensure any investment is right for the centre, evolving the space in a way that benefits both visitors and the brand alike.”