Goldsmiths reopens expanded Watford luxury showroom

Goldsmiths has reopened its refurbished showroom in Watford following a major expansion that has more than doubled the store’s size as the luxury retailer strengthens its physical retail presence.

Located in the Harlequin shopping centre, the renovated showroom has expanded from 1,528sq ft to 3,875sq ft by incorporating the neighbouring unit. The larger space introduces dedicated branded areas for luxury watchmakers including Rolex, Tudor, Tag Heuer, Breitling, Longines and Tissot, alongside new jewellery displays for Roberto Coin and FOPE.

The refurbishment also showcases Goldsmiths’ own jewellery collections in a redesigned environment aimed at enhancing the customer experience with specialist brand spaces and personalised service.

Craig Bolton, president of UK and Europe at Watches of Switzerland Group, said: “We are delighted to announce the refurbishment of our Goldsmiths showroom in Watford. Designed to elevate the client experience, the expansion introduces dedicated branded areas for leading watch and jewellery houses, creating an elevated setting to explore luxury collections and prestigious brands. This refurbishment reinforces our commitment to providing clients with an exceptional selection of luxury timepieces and jewellery in a modern, inviting space.”