Weston Beamor and Domino Jewellery partner to boost commercial offerings

Weston Beamor and Domino Jewellery have announced a strategic partnership aimed at strengthening British jewellery manufacturing and improving their combined commercial offering to retailers.

Both businesses have been in collaboration behind the scenes in recent years, as the integration brings two established UK manufacturers together under the same group structure, collaborating across manufacturing, design, bridal and bespoke services. The Domino Jewellery name will transition into the unified Weston Beamor name, helping to streamline operations and better support retail partners.

Nina du Celliee Muller, sales director of Weston Beamor, said: “This is a really exciting step forward for both businesses. Weston Beamor and Domino Jewellery already share many of the same customers, values and ways of working, so bringing everything together into one integrated business is a very natural progression.

“Our customers increasingly need partners who can offer flexibility, speed, expertise, scalability and a more joined-up approach across multiple services. By combining the strengths of both businesses, we are creating a simpler, stronger and more connected experience that allows us to support our customers even more effectively, both now and in the future.”

Weston Beamor has long been recognised for its manufacturing expertise, casting capabilities and craftsmanship, while Domino Jewellery has built a strong reputation for its collections, bridal jewellery and deep retail market understanding. The integrated business will bring together expertise in casting, mounts, wedding rings, bespoke and finished jewellery.

A new ‘Edits’ service is also set to launch, allowing customers to edit existing patterns across their existing portfolio to create custom designs that feel personal to their customers. The merger will provide customers access to improved communication, stronger collaboration between teams, greater visibility across services and more efficient processes, while continuing to uphold the craftsmanship, quality and customer support both businesses are known for.

Naomi Newton-Sherlock, creative director of Weston Beamor, said: “We’ve engaged in meaningful conversations with our customers to understand the challenges they face in today’s market. Retailers and brands increasingly want fewer, stronger supplier relationships that can offer flexibility, consistency, innovation and joined-up thinking. This integration allows us to deliver exactly that.”

The business will continue to operate from its Birmingham Jewellery Quarter headquarters and remains committed to British manufacturing, technical excellence, innovation and exceptional customer service.